WHO ARE WE

We are a young, fresh and tasty content creation and production company. We enjoy handcrafting beautiful and immersive digital experiences. If you're looking for impactful and viral content, then look no further because you can have your cake and eat it too.

PHILOSOPHY

Above all else, we live and breathe content. We know how to walk the fine line between creating something that will resonate with fans as well as satisfying the company needs. Every piece of content is crafted for both the client and the consumer because we know that content and strategy go hand in hand. Creating one without the other is a wasted opportunity.

We are driven by results and creating a beautiful body of work. We aim for our work to resonate with fans and translate into results. We are the intersection of art and science.

The Founders

We are a company, a collective of creatives, film-makers and marketing professionals looking to disrupt and push the norms of online digital content, we are above all else, we live and breathe content. We know how to walk the fine line between creating something that will resonate with fans as well as satisfying the business objectives. Every piece of content is crafted for both the consumer and the client because we know that content and strategy go hand in hand. Creating one without the other is a wasted opportunity. We are driven by results and creating a beautiful body of work. We aim for our work to resonate with fans and translate into results. Challenging the traditional means which these usually happen

Who dat?

Kareem Abou Gamrah

Managing Director

When he's not fully digesting digital content or on a treadmill somewhere complaining about cardio, Kareem is the dynamo behind Peace Cake's phenomenal rise. As an ex Googler and serial entrepreneur Gamroor's role as Managing Director has helped Peace Cake take the industry by storm. Try not to get into an argument with him or he'll wholeheartedly dissect it until you can argue no more.

Who dat?

Marwan Imam

Head of Productions

If he's not on set making things happen, then he's at home with a burger in one hand and a remote in the other, absorbing from as many films and shows as he can. Marwan is a director, writer, musician, producer, comic artist, stand up comedian, husband, father and a firm believer that every meal should be an eclectic adventure. As a co-founder and head of production at Peace Cake, he hopes people will one day Netflix and chill to our content.

Who dat?

Ahmed Youssef

Commercial Manager

With only two modes of operation, absolutely horrible and utterly astounding, Ahmed's keen eye for details he will ensure that everything produced will reach his immaculate level of taste. Youssef has immense experience working on both sides of the equation with 5 years experience in FP7 and as Careem's Marketing Manager before becoming a partner at Peace Cake. When he's not at work he's at home providing photo shoots to his two giant, lovely dogs Nixon and Maggie, reassures us that they're friendly. They're not Ahmed. They're not.

Who dat?

Ahmed Safi

Señior Creative

Being the humblest member of the founders, Safi is incredibly talented in almost everything he touches. Writer, musician, composer, comedian. Safi will take on any task with the freshest perspective. As a señor creative and head of music production, Safi can always be spotted after hours writing somber songs about client deadlines.

THE TEAM

Who dat?

Randa Habib

Operations Manager

You can take a horse to water but you cant make it drink, unless it's on Randa's task sheet. Making sure things get done is her forte and her fifte and her weapons are usually a flashing smile and some kick ass shoes.

Who dat?

Yahia El Sady

Senior Creative

A wild child, a troubled child, a bloated child. Yaya is the secret sauce to our content. A conceptualizer as he likes to be known (Please don't refer to him as that, as its a ridiculous title). Yahia can make a bland concept interesting, and probably an interesting one bland if he wanted to.

Who dat?

Fady Garas

Audio Producer

A sound designer to end all sound designers. He's worked Hollywood movies, ads, music videos and anything else you can imagine. He has a specific approach to creating an atmosphere of sound that you can't really find anywhere else.

Who dat?

Sherif Samy

Junior Editor

When he's not on the drums or percussion he's busy editing your videos making sure they sync up rhythmically and in style. With enough tabs on his browser to drive someone with OCD to tears.

Who dat?

Nouran Farrag

Graphic Designer

Not all superheroes wear capes, this super designer, juggles three cats, and hoops on one hand, while eating fried chicken with the other. If she's not designing, she's under the sea flipping around like a clown fish, or you’ll find her somewhere sleeping like a mama bear.

Who dat?

Ahmed Tawfik

Accountant

A master of numbers, a king among men. Tawfik is the backbone of Peace Cake and the single nicest finance guy you will find anywhere.

THE WORK

the clients

We don't work for clients, we work with them. We build lasting strategic relationships based on open communication, efficiency and trailblazing success.

CREATIVE

Ideas are a dime a dozen, but the right idea is integral for the product. We will communicate your business needs yet still produce a piece of work that will garner the attention and intrigue the average passer by. But we will warn you, our ideas may contain nuts.

production

In an age where consumers are overwhelmed and saturated with information, our priority is to create a piece of work that is functional art. Pragmatic enough to fulfill the clients business needs yet aesthetically pleasing enough to attract and mesmerize the average viewer. Comfortable at both producing in house or handpicking other talented service providers, we ensure that when we're baking content each project will be as smooth and creamy collaboration.

SOUND

In a video, visuals are incredibly important, but no matter how great the visuals are they are still only 50% of a video. We pride ourselves in being both proficient in the aural side as well as the visual side. Peace Cake Sound is our music and sound division. It is the final piece of the puzzle, if production breathed life into the idea, our sound and music give it its soul

Originals

Everything here is a passion project, whether it's a comedy, music video or an abstract visually driven piece of content. This is where we re-energize and experiment in order to find new techniques, insights and methods to bring back into our client work with full confidence.

Don't hesitate to contact us

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